Fear

A negative thing can produce positive results. Example: fear. Fear is a motivator. Whenever I have to give a presentation, I put a great deal of effort into it not only because I want to do well, but also out of fear of not making a good showing, of losing credibility, or just plain making a fool of myself. In general, the media often just oozes with negativity. The media often either highlights the occurrence of negative events, or in the case of advertising, for example, plays off of the idea of being in a state of want, in a place of needed something and not already being complete and fulfilled. In addition, in any cases requiring persuasion, often fear is involved in order to stir an audience towards action